Author: Bill Bigler

Good strategic planning can be very useful for your firm if done appropriately. But the current business world has opportunities and threats popping up almost weekly for most firms. This suggests to some people that strategic...

You might be thinking how in the world Bigler (your writer) is going to pull this one off. This is a weighty title and you the reader probably just said “Riiiight”. But after thirty-five years as a strategy...

This article is a follow on to the one I wrote two months ago on your firm’s Vision, Mission, Values, and Purpose. When we plan a car trip we know where we want to go – to Chicago and not to Atlanta. We call up Google Maps and...

Some pundits are asking if Apple has seen its better days. Its stock price is down 33% since 7-20-2015. I do not want to seem insensitive as the world lost a tremendous business mind and talent and person in Steven Jobs with his...